Opted-in text messages to students who’ve registered with the students’ union.
| Media Slot | Coverage | |
|---|---|---|
| SMS Text Messages | 3,000 Text Messages | Details > |
SMS advertising has become increasingly popular over the past 5 years as the number of opted-in students happy to receive promotional text messages has grown.
As a medium, SMS benefits from being:
a) low cost - no print or delivery cost to worry about
b) instant - responses in seconds rather than days or weeks; and
c) highly segmentable - select the specific audience you want to communicate with.
Advertisers considering using this media should bear in mind that interactive text messages and special offers tend to work best !