Media Channel Availability

Northampton

Pre-Uni

Pre-University Mailings

Promotional leaflets in the official "welcome" mailings despatched by universities to their new student intake.

The Pre-University Mailing Programme, launched in 1995, allows companies to include promotional inserts in universities’ and/or students’ unions’ official “welcome mailings”.

Mailings reach students at home just after A-level results are released - i.e. in the month before they arrive at university - a key period for students preparing to leave home for the first time. They provide information on how to get there, how to organise accommodation etc, and of course on what’s going on in Freshers’ Week and afterwards.

The content of these mailings could hardly be of greater interest to recipients and this is reflected in the response rates achieved by advertisers across a variety of sectors.

AVM Media, part of the Student Media Group, has exclusive agreements with its University and SU clients to provide promotional inserts for their welcome mailings.

Comment

The Programme is ideal for companies wanting to avoid the “media saturation” of Freshers’ Week. Since the timing is “pre-university”, products and services aimed at helping students prepare for leaving home are likely to be well-received. Past promotions for more “serious” and/or complex products such as bank accounts, insurance, books etc have been very successful.