Opted-in promotional e-mails to students who’ve registered with the students’ union.
E-mail advertising has become increasingly popular over the past 5 years as the number of opted-in students happy to receive promotional e-mails has grown.
As a medium, e-mail benefits from being:
a) low cost - no print or delivery cost to worry about
b) instant - responses in seconds rather than days or weeks; and
c) highly segmentable - advertisers can often select the specific audience they want to communicate with.
Comment
We ask advertisers considering using this media to bear in mind that interactive e-mails and special offers tend to be far more effective