Help with Campaign Planning

It's difficult to overestimate the importance of good campaign planning – particularly for multi-media campaigns across multiple campuses. We liaise closely with clients and media providers during this phase, using our experience, backed up by professional campaign planning tools, to ensure we get the best out of the resources available.

One of the main objectives underpinning the planning process will be to maximise the impact of your campaign on your target audience. Achieving this aim means looking at which media channels are likely to be most cost-effective for you – then ensuring that these channels are available at your target universities. If not, then it will be necessary to look at the alternatives - and assess what impact using these alternative is likely to have on your campaign's success.

This can be a complex process which generally benefits from the use of a campaign planning tool...

Using Campaign Planning Tools

Our campaign planning tool provides recruiters with "at a glance" information on the various media channels available at the UK's largest 130 universities. The tool is particularly useful for recruiters who quickly want to find out what's available at their selected universities.

Click through to the Media Guide using View/Select Media on the menu for an overview of the promotional opportunities available at your target universities.