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Handbook / Guidebook Ads

On-The-Page Adverts in Student Hand/Guide Books

Click on 'details' link to see which universities offer this media.

Description Print Run Unis  
Handbook Ads Full Page Colour 441,800 70
Handbook Ads Half Page Colour 422,741 64
Handbook Ads Quarter Page Colour 246,122 36
Handbook Ads Eighth Page Colour 37,246 5
Handbook Ads Back Cover Colour 293,237 40
Handbook Ads Inside Back Cover Colour 243,993 37
Handbook Ads Inside Front Cover Colour 317,443 46
Handbook Ads Full Page Mono 70,017 17
Handbook Ads Half Page Mono 74,770 17
Handbook Ads Quarter Page Mono 24,274 7
Handbook Ads Eighth Page Mono 5,024 1
Handbook Ads Back Cover Mono 10,505 2
Handbook Ads Inside Back Cover Mono 17,010 4
Handbook Ads Inside Front Cover Mono 17,017 4
Handbook / Guidebook Vouchers 5,017 1
Handbook / Guidebook - Directory Listing 5,005 1

Details

Student Handbooks (sometimes referred to as Student Guides) are sent to new students in the month before they arrive at university as part of the official “Welcome Mailing”.

Advertising in the Handbook provides companies with an opportunity to promote to the student market before the marketing frenzy that is “Week 1”.

Comment

Coverage (OTS) is good because everyone gets a copy. Even better - the information included in the guides is genuinely useful, so students tend to read them. Finally, “shelf-life” is good - most students hang onto their handbooks throughout their first year.

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