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Handbook / Guidebook Ads

On-The-Page Adverts in Student Hand/Guide Books

Click on 'details' link to see which universities offer this media.

Description Advertisment Unis  
Handbook Ads Full Page Colour 470,300 74
Handbook Ads Half Page Colour 449,270 68
Handbook Ads Quarter Page Colour 258,649 39
Handbook Ads Eighth Page Colour 32,258 4
Handbook Ads Back Cover Colour 289,232 41
Handbook Ads Inside Back Cover Colour 244,489 38
Handbook Ads Inside Front Cover Colour 314,944 49
Handbook Ads Full Page Mono 60,014 15
Handbook Ads Half Page Mono 64,760 15
Handbook Ads Quarter Page Mono 19,264 6
Handbook Ads Eighth Page Mono 19 0
Handbook Ads Back Cover Mono 10,519 2
Handbook Ads Inside Back Cover Mono 17,010 4
Handbook Ads Inside Front Cover Mono 17,017 4
Handbook / Guidebook Vouchers 5,017 1
Handbook / Guidebook - Directory Listing 104,005 2
Handbook Sponsorship 5,104 1

Details

Student Handbooks (sometimes referred to as Student Guides) are sent to new students in the month before they arrive at university as part of the official “Welcome Mailing”.

Advertising in the Handbook provides companies with an opportunity to promote to the student market before the marketing frenzy that is “Week 1”.

Comment

Coverage (OTS) is good because everyone gets a copy. Even better - the information included in the guides is genuinely useful, so students tend to read them. Finally, “shelf-life” is good - most students hang onto their handbooks throughout their first year.

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